London is eclectic, New York is hip and Paris is chic but Milan Fashion Week creates the glamour buzz in the fashion industry every single season. The reason is simple: with fabulous designers choosing to grace its runways the fashion pack know they're guaranteed a much-needed dose of glamour and cutting-edge couture! Big shows such as Prada, Miu Miu, Versace and Roberto Cavalli attract some of the hottest and most influential VIPs, editors, models and celebrities which makes watching the front row almost as exciting as watching the shows themselves!
ITALIAN CHICNo one does fashion quite like the Italians. Always incredibly stylish and contemporary in concept, designers never lose sight of the woman they design for. No matter how forward-thinking Miuccia Prada or Giorgio Armani's collections may look, fashion editors always know they flow from runway to reality effortlessly. Lines are clean, tailoring is modern yet classic and fabrics are superluxe yet super-flattering. It's exactly this type of attainable glamour that inspired Max Factor to become the official make-up of the Milan Fashion Week, Autumn/Winter 2007.
MAX FACTOR IN MILANThe perfect combination of wow and wearability, Max Factor make-up artists worked their magic backstage at Dolce & Gabbana, Pringle, Valentino and Gucci. Just like the fashions on the runway, the beauty looks in Milan are renowned for being directional and glamorous so only a beauty brand in vogue could make the grade at the shows! From the fresh, girl-like make-up at Prada to Versace's graphic dark eye, Max Factor guru Pat McGrath worked closely with designers to create new and evocative looks that capture the season's mood.
DEFINING FUTURE TRENDSIt's Milan's runways that the industry look at in order to define the next big thing in fashion and beauty. Last season alone the three biggest trends in make-up (acid-brights, tan-free complexions and 'power' nudes) came hot off the heels of the Spring/Summer fashion week. So, before you chose your new season looks, check out the hottest and most gorgeous new trends in the spotlight section and find out how to create them with your favourite Max Factor make-up! Enjoy...