- Why is Max Factor Launching False Lash Effect Mascara?
Most women would love to have big, thick, full, long lashes. Some believe that they can only get this effect by using false lashes, women like the positive effects of false lashes, such as the extra length and volume but would like to get this using a mascara.
To try to get the positive effects of false lashes, women have used traditional volumising mascaras. Whilst these volumising mascaras can give the positive effects some can end up giving a look that some women describe as "heavy" or "clumpy". Therefore Max Factor is launching a mascara that gives you all the positive effects of false lashes with a new mascara.
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- What effect does False Lash Effect Mascara have on lashes?
False Lash Effect Mascara has a unique Big Brush. This new Big Brush has been created with patented, thermoplastic elastomer technology and contains 50% more bristles (vs. Masterpiece Max Mascara).
The Big Brush contacts & coats more of each lash in every go, sweeping volume right to the tips for length and lift.
The brush also separates lashes to create a natural-looking array of full volume lashes. The result gives all the positive effects of false lashes. Lashes that are longer, fuller and thicker looking for a false lash impact you never believed your own lashes could give you.
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- How is False Lash Effect Mascara different from other mascaras? How does it differ in terms of application and end-look?
The combination of False Lash Effect's Big Brush and volumising Liquid LashTM formula creates a natural-looking array of full-volume lashes from your own lashes. Together they contact and coat more of the lash with each sweep of the wand, separating and sweeping volume right to the tips .
The Big Brush with 50% more bristles (vs. Masterpiece Max Mascara) holds more product between the bristles and connects with more of the lash.
The volumising Liquid LashTM formula does not dry too quickly - it builds volume by allowing the brush to sweep product to the tips from the first and each subsequent strokes.
At the first stroke:
- Transfers MORE product (vs. Masterpiece MAX) along a greater length of lash and instantly builds volume
- The bristles spread the smooth-flowing, mascara easily to the tips & keep the lashes separated
From the second and subsequent strokes:Volume builds evenly.
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- Why did Max Factor develop the Big Brush for False Lash Effect Mascara?
Max Factor developed the Big Brush with 50% more bristles (vs. Masterpiece Max Mascara) because it holds more product between the bristles and connects with more of the lash (by having a bigger contact arc & more touch-points with the lash)
From the first stroke:
- Transfers MORE product (vs. Masterpiece MAX) along a greater length of lash and instantly builds volume
- The bristles spread the smooth-flowing, mascara easily to the tips & keep the lashes separated
From the second and subsequent strokes:
Volume builds evenly
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- How does the False Lash Effect Big Brush differ from traditional wire brushes?
The combination of False Lash Effect Mascara's Big Brush and volumising Liquid LashTM formula creates a natural-looking array of full-volume lashes. This is because together they contact & coat more of every lash with each sweep of the wand, separating and sweeping volume right to the tips.
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- Does False Lash Effect Mascara really offer the same effect as false lashes?
Most women would love to have thick, full, long dark lashes *(85% agreement)
Max Factor False Lash Effect mascara does make a difference and women agree that it provides length, volume and thickness to their lashes, so they get all the positives of false lashes .
Consumer research reveals that (comparison vs. bare lashes)**
- 85% agreed that their lashes looked thicker after using False Lash Effect Mascara
- 92% agreed that their lashes appeared longer after using False Lash Effect Mascara
- 95% agreed that their lashes looked fuller after using False Lash Effect Mascara
In fact technical measurements of false lashes compared to Max Factor's False Lash Effect mascara shows no significant difference between the two.
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- What does Pat McGrath think about False Lash Effect Mascara?
"False Lash Effect Mascara creates voluminous lashes with a false lash effect but is very natural looking. This is what we all want, women today... I think it's really enjoyable and every woman wants a full lash.. With Max Factor False Lash Effect I know I have a mascara that delivers stunning volume and with that wonderful false lash effect as well, it's easy to use."
Pat McGrath - Milan Fashion Week - S S08
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- Has Pat McGrath used False Lash Effect Mascara at any fashion shows?
Yes, Pat McGrath used False Lash Effect Mascara backstage during Milan Fashion Week in October 2007 and February 2008.
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- Is False Lash Effect Mascara suitable for contact lens wearers?
As with all Max Factor products, False Lash Effect Mascara has undergone an extensive programme of safety testing. False Lash Effect Mascara is ophthalmologically tested, fragrance free and suitable for sensitive eyes and contact lens wearers.
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